Here's another great article from MobileCommerceDaily.com. CBS executives have been experimenting with SMS campaigns are are finding better results compared to their QR Codes testing. Mainly due to QR Codes added barrier of having to download an app to read the code. Enjoy the insights:
QR Codes, or 2D Bar Codes, are everywhere these days. From billboards to drink containers, businesses are putting this amazing interactive marketing tool, everywhere. They are a fantastic way to connect with your audience and draw them into your brand experience. The problem is that they are so new, people are still experimenting with them. Below is an article that covers 5 mistakes marketers make when they're using QR codes. I especially agree with #2, because nothing is more frustrating than scanning a QR code and being re-directed to a non-mobile website. You can't read the website, you can't navigate around, and so most people, like me, just leave and so a customer is lost. if you're going to use QR codes to direct to a mobile site, please make sure you're sending them to a mobile optimized site. To read more about the other 4 mistakes most marketers are making with QR Codes, click below.